Jaguar bet its history on the Type 01, and it’ll pay off

Jaguar finally showed the production Type 01 in New York last night, nearly two years after a rebrand that made it a national punchline. We think the car is a stunner, and the business case behind it is stronger than the critics allow. There are car launches, and then there are launches where an entire company is holding its breath. Last night in New York, with Florence Pugh among the guests, Jaguar pulled the covers off the production Type 01, and for a brand that hasn t had a new car on sale in the UK since late 2024, this was very much the second kind. We think it was worth the wait. The Type 01 looks every bit as dramatic as the Type 00 concept that caused such a stir, with a long bonnet that deliberately nods to the E-Type and a presence most luxury EVs simply don t have. At £130,000, with orders opening in the coming months and the first customer cars due next year, it s also the clearest sign yet that Jaguar s reinvention is about building a smaller, far more profitable bu